Restaurant App Statistics: Why Your Restaurant Needs An App To Sell More
Restaurant app statistics from the last few years show that consumers have a growing interest in using apps to do everything from ordering food to placing reservations. Restaurants that ignore this trend put themselves at a disadvantage while giving their competitors more chances to attract new customers.
Adopting mobile apps also helps restaurants save time and money.
You don’t have to take our word for it. Check out the following statistics to learn more about the benefits of mobile apps for restaurants.
Nearly All Americans Own Smartphones
According to the Pew Research Center, 77% of Americans own at least one smartphone. That’s a huge jump from 2012, when only 35% of Americans owned internet-ready mobile devices.
Now that nearly all Americans own smartphones, you can use mobile apps for restaurants to get their business.
Mobile Food Ordering Statistics
You may think that you don’t need a mobile food ordering app because consumers already have access to so many third-party applications.
It’s true that restaurant apps like GrubHub, UberEats, and DoorDash do a lot of business. When you take a closer look at consumer behaviors and preferences, though, you see why restaurants need mobile apps.
Mobile Ordering Statistics Show Consumers Prefer Ordering From Restaurants
One restaurant delivery survey from 2017 shows that most people use restaurant apps or websites to order food. Here’s the breakdown:
Restaurant app or website – 52%
GrubHub – 34%
UberEats – 20%
Eat24 – 17%
Deliveroo - 35%
Delivery.com – 16%
Amazon Restaurants – 11%
DoorDash – 11%
If that doesn’t convince you, consider this U.K. study that shows 70% of consumers prefer restaurant branded apps rather than third-party apps such as Deliveroo. Most of the people surveyed say that they want more money to go to restaurants. Only 15% of people said that they didn’t care how much money restaurants got from digital ordering in restaurants.
Restaurants and Mobile Apps Need Each Other
One of the most encouraging mobile app restaurant ordering statistics shows that 63% of consumers find delivery more convenient than dining out. Additionally, 34% believe that delivery takes less time than picking up food on their own.
When you compare online ordering statistics to restaurant app statistics, you see why restaurants and mobile apps need each other.
Even when your website has a responsive design, some people will find it hard to use with a mobile device. A restaurant app for Android or iOS, however, automatically take advantage of the mobile devices best features.
When it comes to ease of use, a mobile app for restaurant ordering will beat online ordering nearly every single time.
The Desire for Restaurants With Mobile Ordering Will Grow Quickly
Not as many restaurants have apps as you might think. Many of them still rely on third-party apps even though those applications tend to charge hefty fees. When it comes to small restaurants, you almost always see them using third-party apps that cut into their bottom line.
It’s too bad that so many restaurants follow this trend. Consumers don’t want to pay another company for the food and services they get from restaurants.
People Want Convenient Ways to Order Food
As tech-savvy Millennials start having kids, they don’t have as much time to eat in restaurants. That’s one reason that food delivery is expected to grow 12% per year over the next 5 years. Even without kids, 57% of Millennials say that they prefer food delivery so they can watch TV at home without getting interrupted.
Simply having apps for small restaurants and chains, however, won’t guarantee that more people choose your business. Restaurant mobile app features need to make ordering as easy as possible.
Your customers will want to see options like:
A mobile-ready menu that helps them browse and choose foods.Quick checkout that lets them choose between cash, credit card, and other payment options.A delivery time estimate that helps them prepare for the food’s arrival.
You can get started by contacting us, for a customised application for iOS and Android. You will have your own branded application with your own pictures, menus, and logos so you can better brand your business to customers. This allows customers to order directly from you
Why have my own application?
To have your own restaurant ordering app it really has useful benefits, since it is branded with your restaurant name & logo and it enables your clients you to send you orders without a “middle man”.
With your own branded application, your customers can easily open their phone, tap on your branded restaurant app and simply place an order. It’s also much more convenient for them since it’s time-consuming and highly effective.
Why Hungry Desert?
If you want to keep up with the winning restaurant trends, then you need to get and use an app made specifically for your business. We have wide knowledge on applications and we always monitor new restaurant trends.
By using Hungry Desert, your customers will find convenience. Besides, your increased sales will make up for your investment in mobile app technology that helps people place orders for delivery and carryout.
We’re convinced that the increased business will show you how important it is to keep up with technological trends. It’s been proven by over 500+ restaurants.
Don’t make the mistake of thinking that your restaurant can thrive without help from the latest technology. As more people become used to ordering food online via their mobiles, it will become their go-to option. And this restaurant app statistics article is the living proof of that.