We are living in a digital age in which we are basically doing everything online – including eating. And we have the online food delivery statistics to prove it.
Maybe we want our food delivered to our doorstep when it’s too hot to go outside, or when it’s too cold, or when it’s raining.
Or when we are too busy to go to the restaurant and wait for the food to be brought to our table.
There are countless reasons for delegating the task of cooking & bringing us the food.
Many customers feel they “need” are the following:
1. To be informed
2. Curiosity
3. Cleanliness of body and surroundings.
4. Efficiency
5. Convenience
6. Dependability/quality
7. Expression of beauty and style
8.Economy/profit
9. Bargains
Bottom line? Out of that list, convenience is the most important factor influencing our online food ordering decisions.
And according to Hudson Riehle, SVP of Research and Innovation Services for the National Restaurant Association:
“From the consumer perspective, there’s nothing more convenient than having the restaurant come to them. The off-premise component has been primarily responsible for industry growth over the past decade, and it won’t be decreasing into 2018 and beyond.”
Nigel Travis, CEO of Dunkin Donuts believes that delivery will turn up to be the holy grail [of the restaurant industry] in the next few years.
So let’s take a look at the infographic below to see other important facts about online food ordering and delivery.
Online Food Delivery Statistics:
Sources: QSR Web; NPD, Lightspeed, NRN, Restaurant Business, Oddle, Caterlyst, McKinsey & Company, Morgan Stanley
Warren Solochek, president of NPD’s Foodservice Practice says:
“Delivery epitomizes convenience, which is the value of using foodservice in the first place.
If delivery fits a foodservice operator’s business model and it’s operationally feasible, they definitely need to add it on as an option in order to stay competitive.”
Similarly, Panera CEO Blaine Hurst also recognized the importance of enabling food delivery:
“Consumers go in and out of habits. If I decide I want to try delivery and they don’t have delivery as an option, I’m going to try another restaurant.”
So, as you can see, these online food delivery statistics reveal a powerful truth: delivery is here to stay. As a result, the online food ordering industry size is gaining quite the momentum.
So make sure you use these online food delivery statistics to improve your customer service and increase sales.
